Wednesday, July 13, 2011

What is a Microsite?

Microsites are supplemental websites to a primary website. They are an excellent tool for improving Search Engine Optimization (SEO) results which generate more new patient leads for your practice.

Microsites can add detailed, in-depth information about specific subjects valuable to the visitor's experience. For instance, a microsite might give expanded information about your practice's specialty (cosmetic dentistry, implants, etc) or a new technology or service that you offer.

Microsites generally have their own domain name which includes targeted keywords. This helps influence search engine ranking results.

To learn more, please contact us at http://www.weodental.com/ or call toll-free 888-788-4670.

Wednesday, July 6, 2011

Website Product vs. Website Service

Traditionally dental websites have been product based meaning the website is created and launched, but quickly becomes stagnant and unproductive. To turn your website from a static online brochure into an active new patient generator you should consider using a website service. Website services provide ongoing content updates, incorporate social media, and provide search engine optimization (SEO) on a monthly basis.

Another key advantage of website services is that the website setup cost is much lower than a traditional website product. In many cases it is 5 to 10 times cheaper! This ongoing service is offered for a low monthly cost.